Super Bowl Star Budweiser Clydesdale Foal Has a Hashtag But Not a Name

Budweiser Clydesdale foal Super Bowl

Budweiser is asking fans to name this recently-born foal by using a Twitter hashtag to submit entries. Budweiser didn't have a Twitter account until this morning and the foal is helping their follower numbers climb!

Put another gold star next to the name of the Budweiser Clydesdales in the book of great marketing ideas accomplished with horses. The iconic symbol of American beer and stars of Super Bowls past rolled out a new campaign today along with Budweiser’s entry into the Twittersphere.

The brewery would like you to use a hashtag to name the foal, who will star in Sunday’s commercial.

There is just no question that the marketing and advertising surrounding the Super Bowl is more interesting than the game itself usually turns out to be. If you needed proof of that, look no farther than into the eyes of the Clydesdale foal.

It’s enough to make horselovers cancel a ride or time at the barn in order to watch a football game.

This year is the 80th Anniversary of the Budweiser Clydesdales hitch, so you knew that there was something special in the pipeline.

First of all, Budweiser has never had a Twitter account before. I know that when I started following them this morning, I was #1,430 on their follower list. By lunchtime, they had 300 more followers. At this rate, how long do you think it will be before this promotion–and the public’s generation affection for all things Budweiser–sends their follower list over a million?
Budweiser Clydesdale infographic history facts

Click on this image to view a larger size.

The nameless colt was born on January 16 at the hitch’s breeding facility at their Warm Springs Ranch outside St. Louis. Seven days later, it was a bona fide tv star, posing for the commercial film crew.
This year’s commercial will focus on the horse-human bond between a hitch gelding and his trainer, and will show several look-alike Clydes of different ages going through the training process to become a member of the hitch.
This is the Clydesdales’ 23rd Super Bowl spot; they first appeared in 1986. And their commercials are among the most memorable in Super Bowl history. My favorite was the one about the veterinarian making a “house call” to assist a mare in delivering a foal.

I thought this fact was fascinating: Budweiser’s Twitter channel debuted only after the social media platform introduced age verification, allowing the beer to restrict its tweets to users 21 and older. That seems kind of sad, to me, since I know how many kids out there love the hitch, and the breed.

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Cooper has been on The Jurga Report before; we announced his birth in 2009, and here’s a video to give you more information about foaling in the operation.

How is the baby Clydesdale featured in the commercial doing? Both mother, a seven-year-old mare named Darla, and baby are doing well, reports John Soto  supervisor of the breeding operation

“We have had two foals born so far this year and they’re both doing very well,” Soto said.

When a foal is born, the first thing they look for–after its safety and health in the foaling stall–are whether the foal has the proper markings for a Budweiser Clydesdale – a bay coat, a blaze of white on the face, four white stocking feet, and a black mane and tail. The newborns with the right markings join a select group of candidates for a future spot on one of the traveling hitches.

Budweiser could continue to feature this foal through the next year’s of his life so we can see how he develops and if he makes the grade. What fun it would be to see him in the hitch someday!

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13 Responses to “Super Bowl Star Budweiser Clydesdale Foal Has a Hashtag But Not a Name”

  1. Kathy O'Sullivan says:

    I have a few suggestions for a name for the new foal: Angus, Liam, Murphy, Clyde, Connor, Jamieson, Bailey, Boru, Logan, Seamus, Quincy, Ronan, Patrick, Paddy, Aidan, and Danny Boy. All my horses, dogs, cats & birds have Irish or Scottish names!

  2. [...] Plus, the new little guy or gal is catnip to us bloggers in related niches, whether it’s St. Louis or horses. [...]

  3. Donna Wetrich says:

    The first foal born at Warm Springs Ranch in Cooper County, was named Cooper. Not too many miles from this site is where Kit Carson was born and raised, until he used a neighbors mule and headed west. What better name for this new foal that is starting an adventure with the Budweiser Clydesdales? Kit Carson was well known for his great adventures into the wild west, and this little foal’s great adventures with Budweiser are just starting. I think the foal should be named Kit, or maybe Carson!

  4. [...] (typeof(addthis_share) == "undefined"){ addthis_share = [];}This is a great post by EquiSearch’s Fran Jurga (she writes awesome blogs!), and it includes an adorable video of [...]

  5. Arianne says:

    Name suggestion: Cody

  6. Janet says:

    Buddy would be appropriate!

  7. Kathy says:

    Suds Muffin fits this adorable foal

  8. Donna Howell says:

    My name for the colt would be..

    Anjani means…warrior who became a devoted friend

    I think that is fitting for this little one.

  9. Weezie says:

    Somehow, I think the foal is a girl. Pretty cute, too.

  10. JAY COCHRAN says:

    I think a great name is Nalo, West African origin meaning “beloved daughter”!

  11. Cheryl says:

    Name suggestion: Rosebud

  12. Diane Arwood says:

    If the colt is a Boy: THOR or CHAMPION

    if the colt is a Girl: KALLIE or SHASTA

  13. Rhonda says:

    FYI – foal is a baby horse( either gender), colt – male, filly – female

    My vote for a male name is Flac (in honor of super bowl champ QB Flacco)

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