Budweiser Clydesdale Super Bowl Commercial Star Grows Up

Budweiser Clydesdale Super Bowl Commercial foal

Growing up fast: Stan the Clydesdale was the newborn star of the 2013 Super Bowl commercial for Budweiser. Look at him now! (Anheuser-Busch photo)

Who can forget the tiny foal wobbling around on his spindly legs in last year’s Budweiser Clydesdale commercial during the Super Bowl? Stan played an orphan foal raised by his owner, who later trained him and sold him to Budweiser to be in the hitch.

But have you ever wondered where he is now?

Fran Jurga The Jurga ReportMost of us would have been happy if this commercial, even though fiction, had been a lot longer. But in the year since, a lot has happened, both to Stan and to the Clydesdales’ story.

The commercial shown below is an extended edit, a deluxe version much longer than the one actually shown during the Super Bowl last year.

Tuesday was Stan’s first birthday. The first Budweiser Clydesdale born in 2013, and one of the most beloved in St. Louis, spent his first six months at home close to his mother at Warm Springs Ranch the big new Budweiser Clydesdale breeding farm in Boonville, Missouri.

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By July 2013, baby Stan weighed in at 800 pounds and it came time to move him to Anheuser-Busch’s Grant’s Farm near St Louis. Now that he’s all settled in with the serious grown-up geldings, he’s now in training for the opportunity to become a member of one of the world famous Budweiser Clydesdale hitch teams.

He has another two years of training to do, if he can prove that he has the stuff to pull one of the Budweiser wagons in parades. Wait, didn’t Budweiser make a commercial one year about that?

Stan Budweiser Clydesdale foal

Does he have what it takes? Stan weighed 800 pounds when he was moved to Grant Farm to enter training back in July 2013. He was the first foal born to the herd in 2013 and starred immediately in the Super Bowl commercial we all love to watch. (Anheuser-Busch photo)

Baby Stan and his caretakers at Grant’s Farm got together Tuesday to celebrate his first birthday. It included a wagon-load of treats like carrots, hay, and apples.

If all this sounds like life imitating art–or commercials, as the case may be–it’s hard to tell which came first, the commercials or the Budweiser mythic dedication to the care of their horses.

Budweiser Clydesdale famous foal

What wobbly legs? Stan quickly learned how to gallop, just like the colt in the commercial.

Who knows if Stan has someone to bond with like the romantic “Brotherhood” version of his life, but one person he’s getting to know at Grant Farm is Steve Adair III, MS, DVM, DACVS, Associate Professor of Equine Surgery at the University of Tennessee College of Veterinary Medicine in Knoxville. Dr. Adair recently took over as consulting veterinarian to the Budweiser Clydesdales and monitors the overall and individual health of the herd.

He travels to St Louis periodically to check in on Stan and the other hitch geldings.

As you’ll see in this video, he has his hands on the horses, and his input is valuable to Budweiser as an impartial evaluator of how the horses are doing.

We’re just 13 days away from the 2014 Super Bowl, and the Budweiser Clydesdales are scheduled to appear in not just one, but two, commercials during the big game. As always, Anheuser-Busch is tip-lipped about what the ad will be, but we do know there is a puppy involved.

Yellow lab puppy and Budweiser Clydesdale in Super Bowl commercial

A yellow lab puppy co-stars with the Budweiser Clydesdale in this year's Super Bowl commercial. Will he find a home with the Clydesdales? Will "Brotherhood" extend to puppies? (Anheuser-Busch photo)

We also know that actor Don Jeanes is back, in the role of trainer/companion. And we know that the puppy would be happy if a certain Clydesdale would adopt him.

Whether you are cheering for the Seahawks or the Broncos, we know you will definitely be watching for the Clydesdales. It just wouldn’t be the Super Bowl without them. Just have a hanky handy, and don’t miss it!

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Posted in The Jurga Report, culture, entertainment, horse culture | Tagged , , , , , , , , , , , , , , | 11 Comments

11 Responses to “Budweiser Clydesdale Super Bowl Commercial Star Grows Up”

  1. Linda Vizard says:

    Wow love this article, and seeing how much baby Stan has grown up.. and please keep the article going.. you will be following his life right? I sure will go and see him if he ever comes to Michigan!
    Thanks for the wonderful story
    Linda Vizard

  2. Linda Vizard says:

    P.S I would simply love to lay my head against his neck and just smell the beauty of a beautiful horse as I pet him and be a part of his world just for a moment.. :)

  3. Cheryl says:

    Sure hope this year’s ad will be that this puppy was a shelter rescue. Would make a nice statement to a huge audience while advertising their product.

  4. Emil says:

    I don’t like bud because make me sick for a week, and second I don’t like those that use animals to promote their trash product and third the supper bowl is for those that are extremely uneducated people.
    Please bring more educational articles for the horse owner/rider to learn and not comercial articles.

  5. [...] him and sold him to Budweiser to be in the hitch. But have you ever wondered where he is now? Click here and find [...]

  6. Brad says:

    Yellow lab puppy…what crap…Dalmatians go with the Bud horses!!

  7. Mary Hunt says:

    If you don’t like what Budweiser presents, just don’t watch. Just a pretty simple solution. You won’t even be missed. Sorry.

  8. Tom says:

    @ Cheryl – yes, the premise is that the puppy keeps escaping from the pet adoption site to go visit the Clydesdales. Though they apparently use a fictitious puppy adoption location.

  9. Tom says:

    @ Brad – using a pure bred Dalmatian would sort of go against the pet adoption idea. Not many pure Dalmatians waiting for adoption.

  10. Vivian says:

    I only watched the game to see this one ad. It was the best ad (so many were stupid.) It was nice to see that the original foal was used again. I also happen to be an owner of labs for the past 26 years. It was a great move to use a version of the foals story to be the puppies story. For those who didn’t catch it, the puppy running back is like the colt running back at the end of the parade.

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