For people who want to see more horses in the movies, the opening week of War Horse, directed by Hollywood visionary Steven Spielberg, is an excellent opportunity.
Thanks to War Horse and Mr. Spielberg, horses are in the mass media spotlight right now. Maybe they’re not actually on the red carpet, but they are in the forefront of cultural consciousness–for once–at some time other than Kentucky Derby week.
This is our chance to show that good movies about horses will draw crowds and make money.
Mr. Spielberg met us halfway by making an excellent movie. So, I think we horse people should look at our calendars to pick out an afternoon or evening this weekend to grab our tissues and go see War Horse during its first full weekend at the box office.
(Or, in the case of many, go see it again. And bring some friends.)
The “Bean Counters” who determine our choices for entertainment want to see who’s thirsting to see a movie, according to the blog post “Who Comes on Opening Night?”by marketing guru Seth Godin.
Maybe you’ve noticed, after watching the obligatory weekly Sunday night newsbreaks, that the movie that has the biggest opening of the weekend is mentioned in the financial news report, along with the amount of money made. The “Powers That Be” in entertainment make their decisions about what we’ll see in the future in large part based on the numbers they see during those few days after a movie opens.
We’ve all remarked at one time or another about how we wanted to see a movie but that it left theaters before we had a chance to go. The old rules of “I’ll wait to go see it” don’t apply anymore, not if we want to see more of a particular kind of entertainment.
So, if we want to see more horses in the movies, we need to make time to go see “War Horse” and as soon as we can. How about this weekend?
A PS from War Horse News: Rhonda Lane is, as usual, so right! NASDAQ’s film income forecast today validated everything she said and had this comment about War Horse’s predicted box office: Heading into its first full weekend, Steven Spielberg’s “War Horse” also should be one of the biggest benefactors of a lack of new releases. Backed by some steady critical buzz, “War Horse” is expected to be a major contender at the upcoming Academy Awards, though a lot of that will depend on how it does commercially over the next couple of weekends. “War Horse” might be too heavy for some audiences this weekend, but an intake in the $10 to $12 million range still seems likely.
Playbill.com listed War Horse as #7 last week, which is pretty wonderful, considering it only had one day’s income to report. The site also tells us: The highest-grossing film of the (Christmas) weekend was “Mission: Impossible,” which earned $29,500,000. Others in the top 10 include “Sherlock Holmes: A Game of Shadows,” “The Girl with the Dragon Tattoo,” “Alvin and the Chipmunks: Chipwrecked,” “The Adventures of Tintin, “We Bought a Zoo,” “New Year’s Eve,” “The Darkest Hour” and “The Muppets.”
War Horse took in $7,515,402 at the box office on Christmas Day, according to boxofficemojo.com.
Rhonda Lane writes one of my favorite blogs, The Horsey Set. She is a native of Kentucky who now lives and writes in Connecticut. She’s currently working on a mystery novel. Follow Rhonda on Twitter (I do!): @RhondaLane