Why You Need to See War Horse This Week: First-week Stats Help Future Horse Movies

The Horsey Set‘s Rhonda Lane is back as the raconteur-du-jour here on War Horse News. Today Rhonda admonishes all you wait-and-see types to get-thee-to-the-cinema because War Horse‘s first-week stats and gross box office income can effect studios’ sentiments toward producing more horse-related films! Over to you, Rhonda!

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For people who want to see more horses in the movies, the opening week of War Horse, directed by Hollywood visionary Steven Spielberg, is an excellent opportunity.

War Horse News small gold logo badgeThanks to War Horse and Mr. Spielberg, horses are in the mass media spotlight right now. Maybe they’re not actually on the red carpet, but they are in the forefront of cultural consciousness–for once–at some time other than Kentucky Derby week.

This is our chance to show that good movies about horses will draw crowds and make money.

Mr. Spielberg met us halfway by making an excellent movie. So, I think we horse people should look at our calendars to pick out an afternoon or evening this weekend to grab our tissues and go see War Horse during its first full weekend at the box office.

(Or, in the case of many, go see it again. And bring some friends.)

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Can Joey help War Horse leap the box office barricades and gallop off with impressive stats?

The “Bean Counters” who determine our choices for entertainment want to see who’s thirsting to see a movie, according to the blog post “Who Comes on Opening Night?”by marketing guru Seth Godin.

Maybe you’ve noticed, after watching the obligatory weekly Sunday night newsbreaks, that the movie that has the biggest opening of the weekend is mentioned in the financial news report, along with the amount of money made. The “Powers That Be” in entertainment make their decisions about what we’ll see in the future in large part based on the numbers they see during those few days after a movie opens.

We’ve all remarked at one time or another about how we wanted to see a movie but that it left theaters before we had a chance to go. The old rules of “I’ll wait to go see it” don’t apply anymore, not if we want to see more of a particular kind of entertainment.

So, if we want to see more horses in the movies, we need to make time to go see “War Horse” and as soon as we can. How about this weekend?

A PS from War Horse News: Rhonda Lane is, as usual, so right! NASDAQ’s film income forecast today validated everything she said and had this comment about War Horse’s predicted box office: Heading into its first full weekend, Steven Spielberg’s “War Horse” also should be one of the biggest benefactors of a lack of new releases. Backed by some steady critical buzz, “War Horse” is expected to be a major contender at the upcoming Academy Awards, though a lot of that will depend on how it does commercially over the next couple of weekends. “War Horse” might be too heavy for some audiences this weekend, but an intake in the $10 to $12 million range still seems likely.

Rhonda Lane, The Horsey Set

Playbill.com listed War Horse as #7 last week, which is pretty wonderful, considering it only had one day’s income to report. The site also tells us: The highest-grossing film of the (Christmas) weekend was “Mission: Impossible,” which earned $29,500,000. Others in the top 10 include “Sherlock Holmes: A Game of Shadows,” “The Girl with the Dragon Tattoo,” “Alvin and the Chipmunks: Chipwrecked,” “The Adventures of Tintin, “We Bought a Zoo,” “New Year’s Eve,” “The Darkest Hour” and “The Muppets.”

War Horse took in $7,515,402 at the box office on Christmas Day, according to boxofficemojo.com.

Rhonda Lane writes one of my favorite blogs, The Horsey Set. She is a native of Kentucky who now lives and writes in Connecticut. She’s currently working on a mystery novel. Follow Rhonda on Twitter (I do!): @RhondaLane

Be brave! Entrench yourself in WAR HORSE NEWS on the web: 1) Bookmark WarHorseBlog.com; 2) Grab the RSS feed; 3) Follow @WarHorseNews on Twitter; 4) “Like” the War Horse News page on Facebook; 5) Circle War Horse News on Google +. Leave your questions and comments here on the blog and we’ll try to help you! WAR HORSE NEWS is written for moviegoers, horse lovers and history buffs by horse-specialist journalist Fran Jurga and hosted by Equisearch.com.
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12 Responses to “Why You Need to See War Horse This Week: First-week Stats Help Future Horse Movies”

  1. Rhonda Lane says:

    Thank you for letting me chime in here, as well as for all those kind and fancy words. :) I just love talking up “War Horse.” Anyway, thanks again for letting me hop on the bandwagon for a while.

  2. [...] Why You Need to See War Horse This Week: First-week Stats Help Future Horse Movies This is our chance to show that good movies about horses will draw crowds and make money. Mr. Spielberg met us halfway by making an excellent movie. So, I think we horse people should look at our calendars to pick out an afternoon or evening this … Read more on Practical Horseman Magazine (blog) [...]

  3. Gail Ingis says:

    Rhonda, fabulous post. Not that Spielberg needs help in “selling his films” but your reviews were titillating, enough so that I, who never goes to the theatre, might do just that. Well done!

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  5. Rhonda Lane says:

    Hi, Gail – Thank you for your kind words. I know – like Spielberg needs our help?? ;) LOL! Puh-leeze! :) Still, it’s a horse movie by a big commercial visionary, so I’m overjoyed and eager to be supportive.

  6. Fran Jurga says:

    I think he does need our help. Did you see the New Yorker’s review of War Horse, “Saving Mr Ed”? Ouch!

  7. Rhonda Lane says:

    I also suspect there’s bound to be backlash anyway, especially after all these weeks of glowing reviews. Then there’s the crowd that’s proud to sneer at anything remotely sentimental.

  8. Rhonda Lane says:

    Yeah. I know. ::sigh:: A lot of reviews say more about the reviewer than about the work reviewed.

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